New marketing benchmark reports are revealing mobile device dominance across mobile-centric brands. In other words, any brand that uses online digital marketing to communicate to their consumers should spend more time on marketing for mobile-devices. More and more consumers will be accessing brand information over mobile-devices […]
According to Nielsen data, 15% of consumer product goods launched in the U.S. will survive their first year. For those companies who do survive, by year 10, 44% of the 15% that survived year one will still exist. Senior Vice President of Innovation at Nielsen, Teddy Hall, concludes that product launch failures attribute to more […]
The hairiest month of the year is finally here. The Movember Foundation, an Australian based charity founded in 2003, has now become one of the most successful global charities committed to men living happier, healthier, longer lives. Since 2003, millions across the globe have joined together to campaign for the men’s health movement. In 11 […]
November 13th marks the release date for Justin Bieber’s new album, ‘Purpose’. Last Wednesday, Bieber revealed his upcoming album’s track list by sharing song titles through wall graffiti around the world on Twitter and Instagram. It doesn’t take much for Bieber to get mentioned in the […]
On Saturday, Instagram launched their very first curated collection of Halloween videos for the entire Instagram Community. All Instagram members found a banner at the top of their live feeds and encouraged them to view the best Halloween videos across the […]
As a way to boost sales, companies launch a host of seasonal promotions and limited edition holiday specials in order to get customers in the holiday spirit and entice them to buy. Halloween is one of the most exciting holiday’s to capitalize on, because marketers can really get creative and put a spooky twist on […]
The vampire craze continues as Starbucks launches their Count Dracula inspired Frappuccino, Frappula, this Halloween. Available for a limited time only on October 28th through 31st, the Frappula will have Twilight, Transylvania, Vampire Diaries […]
Today marks the official launch for YouTube Red, YouTube’s advertising-free $9.99/month subscription across mobile, tablets, desktops, and smart TVs. Users will be able to trial YouTube Red for one month free and pay $9.99/month thereafter. The trial will include all available features of the new service summarized below.
Like McDonald’s, Arby’s has also failed to create a successful marketing strategies in attempt to increase their customer base. Whether it was using different tag lines, outsourcing to different ad agencies, or launching new products, none of their strategies have worked. McDonald’s and Arby’s were never able to communicate their main differentiator due to a […]
In recent months, big brands have partnered with nonprofit corporations to create “cause” related marketing campaigns. So far, their campaign’s purpose has accomplished exactly what cause related marketing is supposed to elicit: build awareness around a cause while engaging consumers and elevating a brand. Two companies that have done it right are Uber and Adobe. […]
