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6 11, 2015
Mobile Devices Lead Engagement 2017-05-23T18:21:43+00:00 November 6th, 2015|Tags: , , , , , |

11.06_MobileLeadsEngagement2

New marketing benchmark reports are revealing mobile device dominance across mobile-centric brands. In other words, any brand that uses online digital marketing to communicate to their consumers should spend more time on marketing for mobile-devices. More and more consumers will be accessing brand information over mobile-devices […]

5 11, 2015
Packaging Is As Important As Your Business Model for Product Launches 2017-05-23T18:21:43+00:00 November 5th, 2015|Tags: , , , , , , , |

According to Nielsen data, 15% of consumer product goods launched in the U.S. will survive their first year. For those companies who do survive, by year 10, 44% of the 15% that survived year one will still exist. Senior Vice President of Innovation at Nielsen, Teddy Hall, concludes that product launch failures attribute to more […]

4 11, 2015
Let It Grow, Let It Grow, Let It Grow: Movember Is Here 2017-05-23T18:21:43+00:00 November 4th, 2015|Tags: , , , |

The hairiest month of the year is finally here. The Movember Foundation, an Australian based charity founded in 2003, has now become one of the most successful global charities committed to men living happier, healthier, longer lives. Since 2003, millions across the globe have joined together to campaign for the men’s health movement. In 11 […]

3 11, 2015
Justin Bieber’s Music Marketing Campaign Makes Impact 2017-05-23T18:21:44+00:00 November 3rd, 2015|Tags: , , , , |

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November 13th marks the release date for Justin Bieber’s new album, ‘Purpose’. Last Wednesday, Bieber revealed his upcoming album’s track list by sharing song titles through wall graffiti around the world on Twitter and Instagram. It doesn’t take much for Bieber to get mentioned in the […]

2 11, 2015
Instagram Challenges Snapchat With Curated Videos 2017-05-23T18:21:44+00:00 November 2nd, 2015|Tags: , , , , , , |

Instagram Challenges SnapChat With Curated Videos

On Saturday, Instagram launched their very first curated collection of Halloween videos for the entire Instagram Community. All Instagram members found a banner at the top of their live feeds and encouraged them to view the best Halloween videos across the […]

30 10, 2015
Companies Who Capitalized On Spooky Marketing Campaigns This Halloween 2016-04-12T14:53:28+00:00 October 30th, 2015|Tags: , , , , , , , |

As a way to boost sales, companies launch a host of seasonal promotions and limited edition holiday specials in order to get customers in the holiday spirit and entice them to buy. Halloween is one of the most exciting holiday’s to capitalize on, because marketers can really get creative and put a spooky twist on […]

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29 10, 2015
Starbucks’ New Frappula Drink is ‘Fang-tastic’ and a Great Way to Re-engage Customers 2016-04-12T14:54:18+00:00 October 29th, 2015|Tags: , , , , |

Starbucks' New Frappula Drink is 'Fang-tastic' and a Great Way to Re-engage Customers

The vampire craze continues as Starbucks launches their Count Dracula inspired Frappuccino, Frappula, this Halloween. Available for a limited time only on October 28th through 31st, the Frappula will have Twilight, Transylvania, Vampire Diaries […]

28 10, 2015
YouTube Launches Ad-Free Service: YouTube Red
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2016-04-12T14:55:30+00:00
October 28th, 2015|Tags: , , , , , , |

Today marks the official launch for YouTube Red, YouTube’s advertising-free $9.99/month subscription across mobile, tablets, desktops, and smart TVs. Users will be able to trial YouTube Red for one month free and pay $9.99/month thereafter. The trial will include all available features of the new service summarized below.


Here is […]
27 10, 2015
Arby’s Can Show McDonald’s A Thing Or Two About Marketing 2016-04-28T18:46:08+00:00 October 27th, 2015|

Like McDonald’s, Arby’s has also failed to create a successful marketing strategies in attempt to increase their customer base. Whether it was using different tag lines, outsourcing to different ad agencies, or launching new products, none of their strategies have worked. McDonald’s and Arby’s were never able to communicate their main differentiator due to a […]

23 10, 2015
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“Cause” Related Marketing Campaigns Done Right: Uber, Adobe 2016-04-12T15:05:33+00:00 October 23rd, 2015|Tags: , , , , , , , , |

In recent months, big brands have partnered with nonprofit corporations to create “cause” related marketing campaigns. So far, their campaign’s purpose has accomplished exactly what cause related marketing is supposed to elicit: build awareness around a cause while engaging consumers and elevating a brand. Two companies that have done it right are Uber and Adobe. […]

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